customer relations management

/ˌkʌstəmə rɪ'leɪʃ(ə)nz ˌmænɪdʒmənt/, customer relationship management /ˌkʌstəmə rɪ'leɪʃ(ə)nʃɪp ˌmænɪdʒmənt/ noun
the management of relations between a company and its customers, keeping them informed of new products or services and dealing sympathetically with their complaints or inquiries.
Abbr CRM

Marketing dictionary in english. 2015.

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